Unidas’ national portal – Used Cars.
Project carried out at Stripe Digital. I was responsible for designing the user experience from start to finish. Check the portal liv in seminovos.unidas.com.br
- Focus on lead acquisition and treatment
- Create a consistent design
- Segmentation by regional market particularities
A summary of the process carried out in this project:
The analysis was carried out, using the Hotjar tool, on the portal in force for 3 weeks with +1000 users and +20241 pageviews. The main actions observed are: navigation, search, internal offer and contact us.
For benchmarking, sites segmented as follows:
- National Competitors
- International competitors
Basic sitemap with flows of the navigation pages.
UI Design: Uma estrutura modular
Modular structure with adaptable components patterns.
Use the arrow keys on the keyboard to navigate through the pages in the prototype.