Unidas Used Cars Portal

Unidas’ national portal – Used Cars.

Project carried out at Stripe Digital. I was responsible for designing the user experience from start to finish. Check the portal liv in seminovos.unidas.com.br 


Mobile First



  • Focus on lead acquisition and treatment
  • Create a consistent design
  • Segmentation by regional market particularities



A summary of the process carried out in this project:

Heat Maps

The analysis was carried out, using the Hotjar tool, on the portal in force for 3 weeks with +1000 users and +20241 pageviews. The main actions observed are: navigation, search, internal offer and contact us.



For benchmarking, sites segmented as follows:

  • National Competitors
  • International competitors
  • Innovation



Basic sitemap with flows of the navigation pages.




UI Design: Uma estrutura modular

Modular structure with adaptable components patterns.



Use the arrow keys on the keyboard to navigate through the pages in the prototype.

On Key

See some more

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