Stefanini Global Portal Website

PROCESS

Heat Maps

The analysis was carried out, using the Hotjar tool, on the portal in force for 2 weeks with 199 users of the desktop version and 38 mobile users and 1241 pageviews. The main actions observed are: menu navigation, internal offer, careers and contact us.

Benchmarking

For benchmarking, 7 sites were considered, segmented as follows:

• COMPETITORS (IT)
• INNOVATION
• Adobe Experience Manager

Having as parameters the following criteria evaluated in grades 1 to 5: Information architecture, usability, visual (interface ), content (inbound), load time, responsiveness, ranking (MOZ/Alexa).

The technical design criteria (AI, Usability and Visual) and Content were analyzed by 3 designers from the team and the performance criteria (Ranking, Responsiveness and Loading Time) were made with evaluation tools from Google and Amazon.