Project Overview:

• Client: Unidas Rent a Car
• Project Context: The goal was to develop a new version of the portal focusing on increasing conversions, acquiring and effectively treating leads, creating a consistent design, and segmenting the market regionally.

Research and Discovery:

• Research Methods: Data analysis from the existing portal, user behavior analysis using Google Analytics, and Heatmaps on Hotjar were utilized.
• Assisted Navigation: Hotjar navigation recordings were used to understand user interaction with the portal.
• Key Findings: Analyses revealed user behavior patterns, friction points in the navigation experience, and regional preferences.

Problem Definition:

• Main Problems Identified:
  • The need to design a new user interface and develop a Design System to maintain consistency in the design of components and functionalities.

Implementation and Results:

• Modular Structure: A modular structure with adaptable component patterns was implemented to ensure flexibility and scalability of the portal.
• New Design System: A new Design System was developed, establishing visual and functional guidelines that would serve as a foundation for other company sites.
• Increase in Conversions: The successful implementation of the new interface and Design System resulted in a significant increase in conversions on the vehicle page.